Keep in mind the Cirque du Soleil portion of the equation: George and Giles Martin may have been given free rein to recontextualize the Beatles' catalog, but given that this was for a project that cost hundreds of millions of dollars this wasn't quite the second coming of The Grey Album, where Danger Mouse surreptitiously mashed up The White Album with Jay-Z's The Black Album. During pre-production, all involved realized that the original Beatles tapes needed to be remastered in order to sound impressive by modern standards when pumped through the huge new theater - the theater made just with this dance revue in mind - and since they needed to be tweaked, they might as well use the opportunity to do something different with the familiar music, too: to remix and re-imagine it, to make LOVE be something unique to both the Beatles and Cirque du Soleil. Its genesis lies with the Beatles agreeing to collaborate with performance dance troupe Cirque du Soleil on a project that evolved into the Las Vegas stage show LOVE, an extravaganza that cost well over 100 million dollars and was designed to generate revenue far exceeding that.

Put in those terms, it seems like LOVE is a grand experiment, a piece of art for art's sake, but that's hardly the case. Ever since the turn of the century, mash-ups were in vogue in the underground, as such cut-n-paste jobs as Freelance Hellraiser's 'Stroke of Genius' - which paired up the Strokes' 'Last Night' with Christina Aguilera's 'Genie in a Bottle' - circulated on the net, but no major group issued their own mash-up mastermix until LOVE in November 2006. If boiled down to a simple synopsis, the Beatles' LOVE sounds radical: assisted by his father, the legendary Beatles producer George, Giles Martin has assembled a remix album where familiar Fab Four tunes aren't just refurbished, they're given the mash-up treatment, meaning different versions of different songs are pasted together to create a new track.

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